Working Student (m/f/d) Content Creation (Chinese market)

• Frankfurt
• 16.03.2026
• Student Assistant
• limited

Introduction

Frankfurt School of Finance & Management is an EQUIS, AACSB and ABMA internationally accredited, research-orientated business school with university status. We offer comprehensive educational and advisory services to students, executives, graduates, participants, clients, and partners from all over the world.

To support our marketing team, we are looking for a

Your Tasks

• Coordinate and manage a monthly content plan for the Chinese market in close collaboration with an external freelancer based in China
• Create organic social media content (photos, videos and articles) for Frankfurt School’s Chinese social media channels (WeChat, Xiaohongshu, Weibo)
• Conduct and coordinate interviews with current students and alumni and transform them into engaging social media articles and posts
• Monitor key social media performance metrics (e.g. follower growth, reach, engagement) and support the optimisation of content based on insights
• Ensure that all content is linguistically accurate and aligned with Frankfurt School’s brand guidelines and the target audience’s expectations

Your Profile

• Fluent (native-level) Chinese with excellent written and spoken proficiency in English or German
• Ideally, prior experience working with Chinese social media platforms such as WeChat, Xiaohongshu and Weibo
• Strong communication and copywriting skills
• Creative mindset with the ability to develop new content ideas and formats for social media
• Organised, reliable and able to manage tasks independently
• Involvement in student initiatives and a good network within the Chinese-speaking student community at Frankfurt School is a plus

Are you interested?

 Please apply online! Your contact: